New Brand Identity and Website to Debut in Late Summer
Since launching service to customers in 2014, SCP has grown and evolved. Now serving over 220,000 accounts, SCP has gone from virtual obscurity, to assuming the role of official electricity provider for Sonoma and Mendocino counties. We have implemented numerous customer and community programs, and we have transitioned from a “start up” entity, to a more mature agency.
As SCP continues to develop new programs and to improve, we wish to set the stage for increased customer/community awareness and understanding of the work we do and our goals. To that end, and to better reflect the agency we are today, SCP has retained a local advertising agency to assist us with a brand refinement project and website redesign.
The collaborative process included gathering feedback from SCP Board and Community Advisory Committee members, individuals who were involved in our early formation/steering committee, customers and other members of our community.
We believe our refined brand is more representative of our customers and the communities we serve, and we look forward to debuting our new brand identity and redesigned website late this summer. Stay tuned!