Published on 07/24/2023
Tom Jackson, the owner of Veale Outdoor Advertising, has always been committed to supporting local businesses and communities. Recently, he took his dedication a step further by transitioning Veale Outdoor Advertising to run on EverGreen, Sonoma Clean Power’s 100% locally-generated renewable energy service.
In today's digital age, where online marketing and social media dominate the advertising landscape, it's crucial not to overlook the power of traditional advertising methods, especially for local businesses. Outdoor billboards continue to play a significant role in advertising campaigns.
These towering giants, strategically placed along highways, busy streets, and public spaces, have a remarkable ability to capture attention, engage audiences, and drive brand awareness. Moreover, they can serve as a platform for delivering important news and uplifting the community.
The legacy of Veale Outdoor Advertising traces back to its founder, Kirk Veale, a notable business owner, car dealer, investor, and philanthropist.
The legacy of Veale Outdoor Advertising traces back to its founder, Kirk Veale, a notable business owner, car dealer, investor, and philanthropist.
Kirk recognized the effectiveness of billboards in driving business to his car dealerships, eventually selling them to Hansel in the early 1990s.
Tom and his wife Leanne, who acquired Veale Outdoor Advertising last year, have made it a priority to carry on Kirk's philanthropic spirit within the business.
Among Veale's 22 billboards in Northern California, their digital billboard alongside Highway 101 in Rohnert Park stands as the crown jewel. Powered by SCP’s 100% renewable EverGreen service, this digital billboard not only serves as a promotional beacon tool but also provides a means of sharing crucial news and updates within the community.
During challenging times such as the Covid-19 pandemic and fires in Sonoma County, Veale utilized their billboards to boost community morale and share important information. They also offer advertising space to families who want to congratulate their graduating children or send heartfelt messages on occasions like Valentine’s Day.
For Tom Jackson and Veale Outdoor Advertising, being local isn't just a slogan—it's ingrained in the fabric of their business. By embracing renewable energy, they not only continue to honor the legacy of their founder while making a positive impact on the local advertising landscape, but are doing their part to ensure their children and grandchildren can continue to enjoy the natural beauty of Sonoma County by supporting local, public power.
