Los Angeles Times | September 01, 2014
By Evan Halper
Sonoma County, which enticed Americans to forsake factory-made food for artisan wines and farmers market produce, now wants consumers to reconsider another everyday commodity.
New on the menu: locally curated energy. The county is at the forefront among eco-minded communities plunging into the power business nationwide.
Sonoma County now offers tens of thousands of ratepayers energy that is significantly greener — and slightly cheaper — than that sold by the region's utility, Pacific Gas & Electric Co. Customers who want 100% local renewable power can pay extra and get every kilowatt they use from a geothermal plant in the region's hills.