Published on 08/06/2019
We recently partnered with the Redwood Empire Food Bank (REFB), Froggy 92.9 FM, and Country Summer to bring awareness to the issue of hunger during the summer months.
For our first year of sponsoring the popular Northern California music festival, we saw an opportunity to connect concert attendees with the local community, as the event attracts over 13,000 people annually.
“Creating a custom sponsorship that contributes to economic vitality for Sonoma County, raises funds and awareness for Redwood Empire Food Bank, while providing good exposure for Sonoma Clean Power was a triple win,” said Kate Kelly, Public Relations Director for SCP.
The need for food assistance has long been present in the region, with the REFB serving more than 82,000 families, individuals, and seniors facing hunger in Sonoma County alone. However, after the 2017 North Bay fires, the REFB saw an even bigger need for support.
What has become clear through the series of disasters we have experienced - whether economic, man-made, or natural – is that a large safety net must be in place to support everyone who falls. The net needs to be finely woven to catch the most vulnerable child who is sent to school hungry, yet robust enough to meet the needs of tens of thousands of our neighbors who turned to us for help in the year following the Sonoma Complex Fire.
Chief Executive Officer
Redwood Empire Food Bank
The REFB also provides fresh food, groceries, and meals to clients throughout Mendocino, Humboldt, Del Norte, and Lake Counties.
While our primary role at SCP is to provide electricity and accelerate California’s transition to renewable energy, as a not-for-profit public agency, we also focus largely on supporting and reinvesting in the communities that we serve.
Froggy 92.9 FM, a well-known local radio station, joined forces with SCP to put on a food drive in advance of the festival. At Oliver’s Market in the Town of Windsor, SCP and Froggy 92.9 FM gave shoppers the chance to win free tickets and prizes, while collecting enough food for the REFB to provide 178 meals.
On the last day of Country Summer, we presented the REFB with a $5,000 check, enabling them to provide an additional 10,000 meals this year.
Non-profits, community groups, or business groups that are interested in partnering with SCP can visit our Community Outreach page to learn more about our community giving program.
More about the Redwood Empire Food Bank
The Redwood Empire Food Bank has been leading the charge to end hunger in the north coastal California region for over 30 years. The REFB works to ensure that adequate nutrition assistance is available and accessible to anyone in need of help. Last year, the REFB distributed over 13 million meals to neighbors in need through 11 innovative hunger-relief programs. To learn more, visit refb.org.
