North Bay Business Journal | May 01, 2014
By Eric Gneckow
After three years of planning, Sonoma County's new renewable energy-focused electricity provider, Sonoma Clean Power, on Thursday officially began serving its first group of more than 20,000 customers.
It marks the second launch of service in California for a community choice aggregation--type power agency, a model that purchases power on behalf of its customers and delivers it over the power grid largely maintained by Pacific Gas & Electric Co. The start of Marin Clean Energy in Marin County in May 2010 was the first.
Officials in the Sonoma County effort celebrated a higher-than-expected rate of enrollment during a regularly scheduled meeting of the governing Sonoma Clean Power Authority on May 1. "Today's the day," said Susan Gorin, chair of the agency's board of directors and a Sonoma County supervisor. "It's going to be a day of celebration."